There is no arguing that online betting is becoming more popular every day. People from all parts of the world use online bookmakers to bet on sports and online casinos to play slots and other types of games. This is also allied to the U.S., where users can access several top-rated sites. However, choosing one brand over the other is a long process because people check different things.

The data provided by www.cnwindpower.com reveals the most essential factors that bettors in the United States take into account when choosing which sports betting service to use. The person who summarized the data for Nostrabet said: “It seems like online bettors in the U.S. are a lot more cautious when choosing a betting service. Unlike punters in other countries, U.S. players know the importance of doing thorough research before they start betting.”

But what do American bettors actually look for? Well, we are about to find out.

Cash-out process

The fact that bettors in the United States are interested in whether the given operator offers them fast and easy cash outs shouldn’t come as a surprise. After all, people are interested in learning how to receive their winnings.

Most websites offering sports betting services will provide players with at least a few withdrawal options. The companies with permits from the local legislation will focus on the popular payment gateways. However, U.S. bettors who use offshore gambling sites may find way more options. This includes credit cards, cryptocurrencies, digital wallets, bank transfers, mobile payment options, and more.

According to around 60% of the regular bettors who participated in the study, finding a website that offers easy cash out is crucial. That said, 21% claim that it is somewhat important.

Mobile phone availability

Whether we like it or not, mobile betting is becoming the new norm. Sports bettors worldwide, including in the U.S., rarely have the chance to use computers for iGaming because they are always busy. Hence, betting operators provide them with different mobile services.

The study reveals that having access to mobile betting options is very important for 54% of the bettors. 26% of them consider it somewhat important, which means that they most likely use other devices for online betting.

Speaking of mobile phone availability, bookies provide two options – mobile betting apps for iOS and Android and mobile sites. Some brands have both, whereas others only offer a mobile site because it does not require a lot of resources.

Ease of use

Not all online bettors have previous experience, which means that many people haven’t had the chance to use an online bookmaker before. As a result, 53% of regular bettors in the U.S. always check whether the site they like is easy to use. Interestingly, only 28% of the people who participated in the survey consider it somewhat important. This means that they most likely have previous experience.

The good news about most sports betting platforms is that they are not difficult to use. On the contrary, their designers want to make the site look as appealing and easy to use as possible.

Good odds

Unsurprisingly, 51% of online bettors in the U.S who punt regularly always check whether the platform offers good odds. Only 29% of them consider this to be somewhat important, which probably means that they think most bookies offer the same odds.

Comparing the odds of an online bookie is not always easy, especially if you do not have experience. Thankfully, different kinds of tools might come in handy, such as margin calculators. Besides that, punters in the U.S. can also open several sports betting sites and check the odds for a particular event.

Bonuses and rewards

Online betting operators have a lot of tricks up their sleeve to gain new users, and offering bonuses and rewards are among them. Some of the top bookies may have more than 10 active promotions. Many are only available to new signees, but some companies also have promos for registered clients.

Experienced users know that not all bonuses are worth it, which is why only 34% of regular bettors think that those things are somewhat necessary. Interestingly, 47% of them consider those things to be essential. That’s probably because companies always advertise the maximum bonus that punters can get.

Accessing multiple sports

Most people believe online bettors in the U.S. wager only on baseball, basketball, American football, and ice hockey. Although these sports might be more popular than others, punters are interested in all kinds of things. This includes soccer, eSports, tennis, MMA, boxing, and more.

Judging from the stats, around 45% of regular online bettors in the U.S. think it is essential for their sports betting operator to provide a lot of sports. 34% of them are of the opinion that it is somewhat important but not game-breaking. In other words, they probably prefer to place bets on the abovementioned sports.

Promotional offers

In addition to the permanent bonuses that new and existing customers have access to, some sites also provide promotional offers. The latter are temporary rewards that give things like free bets, boosted odds, and other advantages.

While it is true that 34% of the U.S. bettors who wager on a regular basis think those things are somewhat important, 43% of them consider this to be a crucial thing. Bookies are aware of this, which is why they allow unregistered users to browse their bonus sections. Unsurprisingly, this will enable them to gain more customers in the long run.

Multiple bet types

Experienced sports bettors know that there are different bet types they can choose from. Sadly, not every company offers such things, which is why 43% of U.S. bettors check this before registering.

Interestingly, 33% of punters in the United States only consider this to be somewhat important. They either do not want to use anything other than the regular betting markets or don’t realize the importance of those things. Luckily, most new iGaming operators always try to provide at least a couple of bet types.

In-game betting capabilities

Many things make online sports betting so popular, and the chance to wager on live matches is one of them. Every top online bookie allows its clients to punt on ongoing events by offering them new markets and dynamic odds. However, some sites are better than others, which is why 36% of regular bettors in the U.S. think this is very important.

Interestingly, the same percentage consider this to be somewhat important. In other words, most of them will probably use the pre-match betting options more often than the live betting alternatives.

Affiliation with a specific league or team

The fact that a given sports betting website sponsors a specific team or league is both good and bad. Some punters appreciate it because they can support a given club/league and even have access to better odds. However, others dislike sponsorship deals because they may affect the betting experience.

Judging by the statistics, 36% of the regular bettors in the United States think this is important, whereas 31% of them consider it somewhat important. It is definitely not the first aspect punters check, but it may impact their final decision.

Recommendations from friends and family

Although some betting brands spend millions on advertising and affiliate partnership, others focus solely on what they offer. Consequently, people who use their services often recommend them to friends and family. It seems like 35% of online bettors in the U.S. consider this very important, and the same percentage thinks it is somewhat important.

The fact that someone recommends a sports betting platform is a plus, but take this person’s words with a pinch of salt. Always check whether the given operator has everything you need.

Affiliation with a media outlet

You will most likely not come across a lot of bookies that have some partnership deals with media outlets. However, some companies focus on this because they think it will grant them more users. Hence, they may provide players with exclusive news and more features.

Even though this may affect most punters’ betting experience, only 27% of punters consider this to be very important. 26% of them think it is somewhat important, which means it does not play a key role in choosing a specific betting company.